Product Designer

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About me

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I love design and see it as an integral part of telling stories while solving complex problems

 

I have spent the past 8 years focusing on user journeys through Flow and Rhythm. Helping to quickly find solutions to complex problems through a collaborative design process. I love working with teams that challenge me and one that I can have a positive impact on. I love asking the hard questions early in the process, pushing teams to make thoughtful decisions while maintaining the product vision.

I am currently a Product Designer at Tonal. The worlds first in home fitness device that uses magnets to control resistance through a cable system. I was there 6 months before it launched publicly and helped influence the experience through most notably the workout experience. Customers can enjoy coach lead workout content that changes the weight for them based on what movements they are being prescribed. There is no other device on the market with this capability today. Working on such a unique and different product is what keeps me going day in and day out. Our team is ever growing and we look forward to watching peoples fitness journeys continue with Tonal.

Before Tonal, I worked on the UX Design team at Navdy, where we lead the way with a modern and safe way to using your phone while driving. Navdy was a head up display for your car, with a mission to inspire drivers to Look Forward while staying connected. I worked with engineers to build software experiences across the Navdy HUD and mobile apps as well as lead the product marketing content team. For 3 years I helped to bring the product to life from black and white sketches and text based prototypes, to celebrating over 40million miles traveled by Navdy drivers. Once new feature creation slowed down I lead all video projects, including UX Testing rigs and product launch videos from concept to ship.

It’s not often you get to work on a product like Navdy. The cohesive experience required multiple devices, a car and driver to work together in sync. It’s a tool you used to get where you are going while enjoying the ride. All this while staying connected to your social life, music, and apps that exist on your mobile device. The possibilities were endless and thats what kept me excited on a daily basis.

I spent a few weekends a month on road trips, where I would use Navdy for hours on end. It was through using the product on the road, not at your desk that the real world issues would arise. At the end of the weekend I would sum up the journey in a note book, first pointing out all the places where Navdy excelled, and second where I thought something was missing, or needed improvement. Others on the team would do the same, and come Monday morning the team would discuss the problems, and come up with creative solutions.

 
 

I love design and see it as an integral part of telling stories while solving complex problems. As a multidisciplinary designer I stop at nothing to use every tool available to get the job done. Im constantly learning new ways of working, and simplifying my workflow while staying organized. Having a solid design process allows for quick iteration of content and getting testable designs quick. I enjoy working with multi disciplinary teams who have a communicative process and can’t wait to create the next big thing.

I spent almost 10 years in my earlier career on animations for television commercials. The way to tell a story in less then 30 seconds has stuck with me and continues to inspire me to this day. Some tools have changed over the past 16 years, while others have stayed exactly the same. When I reflect on those times, what I most learned is that It's what you do with the tools available that matters at the end of the day.

Check out some of my additional design work on behance

 
 

Let's chat

 

devon@devonfrohne.com

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